Benetton's Weblog

Dealth penalty

bzzzz — Fri, 19 Oct 2007 15:40:40 +0000

In 2000, Benetton launched a new campaign entitled ”Death row”. The goal was to cause a debate about the dealth penalty, making posters with pictures of American prisoners condemned to death. The posters give their names, the nature of their crime and the way they will die.

As a result of the campaign, a lot of association threatened to boycott Benetton shops and the Brand was pursued by the Missouri State because they didn’t know that their prisoners’picture will serve for advertising.

bzzzz — Thu, 11 Oct 2007 15:26:37 +0000

Benetton is also famous for its offended and bothered ads.

1) a priest kisses a nun

2) a baby with stil his umbilical cord and blood

3) the sida and homosexuality

This method is more profitable for the brand because more people talk about benetton because of the polemic.

Why ?

bzzzz — Sun, 30 Sep 2007 17:39:10 +0000

More ads !!! This time you have association of History’s characters but what is the message behind these ones ? I don’t know… Give me your opinion.

1) Adam & Eve 2) jeanne d’Arc & Marylin 3)Leonard de Vinci & Caesar

Colors’power !!!!

bzzzz — Thu, 27 Sep 2007 12:00:02 +0000

Since the beginning, Benetton doesn’t make its ads like the others clothes brand. Oliviero Toscani, the company photographer, doesn’t show beautiful models. But he insists on Benetton value : colors. To illustrate the colors, Benetton shows crowd of multiracial people. Its ads insist more on multicultural side than clothes.

Welcome !!!

bzzzz — Thu, 27 Sep 2007 11:47:55 +0000

Hi everybody !!!

Welcome, bienvenue, wilkommen and bienevido in my english marketing project !!!

Why such a international welcome message ?! Because I have chosen to make my blog on Benetton advertising.